The ongoing marketing strategy for WSL has been developed on the basis of practical corporate experience and intimate corporate knowledge of local procurement and purchasing procedures of public and private agencies, institutions and enterprise, including individuals.
Experience and knowledge have thought executives of WSL that marketing is more of a customer-oriented task than solely a product-oriented activity. The executives of WSL constantly take a systematic and analytical approach to keep them abreast of ever changing complexes in the market scenario.
WSL works on a business plan by settings annual individual division sales target through intensive market research and survey. The sales targets are in line with the Government budgeting and procurement policy & ever-increasing private sector.
WSL markets its merchandise by the following procedures:
- Bidding in Tender for Public and Private Sector. After Bidding it takes feed
back and necessary steps to win the tender.
- Following the direct sales method by the sales executives to private Sector.
Retailing and indenting equipments for public and private health sectors.
- For the familiarity of product lines to publics and private sectors advertising
in the daily newspapers & professional journals.
- Sponsoring and contributing to local seminars & meetings organized by
National & International professional bodies.